It’s that time of year when everyone is pressed for time. Between work, family, buying presents, and travel who has time to keep up with posting to social media?! I promise that if you follow these 5 time-saving tips, you will!
It’s important to continue posting consistently to your social media presence during the holiday season because so many people are spending time online. Everyone is connecting with family and friends on Facebook, watching YouTube videos, and surfing online for the best holiday presents. So find some good holiday content, and maintain your social media presence. Here are 10 tips from Facebook on how to increase traffic to your Facebook Page during the holiday season.
Follow these 5 social media time-saving tips to maintain your social media presence, and get all your holiday shopping done in time:
- Set aside time. One of the best ways to ensure that you actually take the time to post to social media, is to set aside time. I would suggest that you spend about an hour each Monday mapping out your social media posts for the week.
- Schedule posts. After you’ve set aside the time to draft your social media posts, schedule them out. For your Facebook Page use Facebook’s scheduling feature. You simply write your post, include a link, or attach a picture, and click the little clock in the left-hand corner of the post. Set the date and time and voila! For Twitter, LinkedIn, and Google+ I suggest you use my all-time favorite social media app, Buffer. It’s free and allows you to schedule out all of your posts, and track analytics.
- Set a time limit. Now that I’ve told you to set aside time for social media, I can’t emphasize enough how important it is to set a time limit! It’s so easy to get sucked into your Facebook News Feed and forget why you logged in in the first place. So after you’ve drafted your posts and scheduled them out, log out. Check back throughout the week for about 10 minutes or so to see if there’s anything you need to respond to, but try and limit this to no more than 15 minutes.
Repurpose content. You know that blog post you wrote last year? Post it to social media again! It’s a great idea to repurpose and recycle old content, especially this time of year when you may not have time to write or find new content.- Don’t worry about perfection. Social media is all about being your authentic, lovable self so don’t sweat the small stuff. If you have loads of time, definitely wordsmith and triple-check everything, but if you don’t, just go for it! Sometimes the things you write without thinking it over too much are actually the best, and it’s better to post something that isn’t perfect than not post anything at all.
My only other bit of advice is to make sure that the content you post this time of year is relevant and engaging. Just like you, everyone else is pressed for time and they’re only paying attention to the content that entertains them or helps them with something. 
So try and take things that are timely for the holidays and draw a connection to your organization.
Best of luck and have a great holiday season!