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At Build Social, Brittany offers a range of services that empower mental health professionals to have a robust and ethical online presence.


As a digital marketer, lifelong recipient of mental health services, and counselor in training Brittany Smith of Build Social is passionate about empowering mental health professionals, organizations and agencies.

Holistic and Strategic

When it comes to your online presence you have to look at the whole picture. You may not know what you need or where to start. Brittany works in partnership with you to establish an affordable, ethical and easy to manage online presence so you can focus on client care.

Client Centered
Just like you, Brittany is client centered in her work. Crafting an ethical and effective online presence requires partnership and Brittany does that by working closely with you to build something that allows clients to find you and communicate with you easily and securely.
Mental health professionals have to balance ethics with digital marketing best practices. Brittany’s process prioritizes ethics and security so that clients can find you easily and get in touch with you securely. This allows you to build your practice or agency and focus more on client care.

Answers to Your Questions

I’m not sure where to start, can you help me?

There’s a lot that goes into creating an online presence and it can be hard to know where to start! Brittany’s approach is holistic and strategic so that together you can find the best place to start, whether that’s building a website, creating a Facebook page, or starting an email newsletter. Get in touch for a free initial consultation so that we can get you started on the right path.

Do you offer different pricing for individuals vs. private practices and agencies?

Everyone’s budget is different and we all know that being a counselor isn’t lucrative. That’s why Brittany offers different pricing depending on whether you’re an individual, organization, or agency. No matter your budget, get in touch for a free initial consultation and together we’ll find the right services for you at the right price.

What do I need in order to build a website?

Running a successful website requires the use of several services including a domain registrar, a hosting provider, and a content management system (i.e. WordPress). Brittany also recommends getting an SSL certificate to give your clients added security. If you already have those things set up great, if not that’s great too! Brittany’s website development services include guiding you through the process of finding the right services, though you are responsible for the cost of a domain name, hosting service, and SSL certificate. All of the websites that Brittany builds are templated WordPress sites using the popular theme Divi, included free of charge. Using a customizable template such as Divi helps your website be both feature rich, unique to you, and affordable.

How long does building a website take?

The process of building a website can take anywhere from one month to six months depending on a variety of factors. In Brittany’s experience the process that can slow down launching a site is your ability to create content and write unique copy for the site. That’s why Brittany works with you to craft copy that is unique and SEO optimized. She’ll send you a list of questions to help you write the best copy for your new site. Brittany’s best advice is to just put pen to paper because anything is better than nothing! Here are some tips to get you started.

What is SEO and how can you help with that?

SEO stands for search engine optimization. It is a powerful marketing tool that allows your site to have increased visibility in organic (non-paid) search results. Most people turn to the internet to find mental health services, so having a site that shows up in local results for popular search terms can have a big impact on your practice or agency. Brittany’s website development services include the use and setup of the popular SEO plugin Yoast so that your website is built on a solid foundation. In addition, Brittany works with you to craft content and copy that is SEO optimized. Ranking well in search results takes time and continued effort so after your site is launched Brittany can continue to work with you or your agency to implement other digital marketing strategies such as blogging, social media marketing, and email marketing to drive traffic to your site and further increase SEO over time.

What’s required to make a website ethical?

An important aspect of having an ethical website is having a secure website that doesn’t store any confidential information. All of Brittany’s websites are built on a foundation of security and she ensures that no confidential information is being stored or publicly displayed anywhere on your site. Maintaining security on your website means running regular scans, updating your passwords periodically, and keeping all themes and plugins up to date. Brittany offers monthly website maintenance services to help keep your site secure and ethical.

Should I be on social media?

Using digital marketing strategies such as having a presence on social media can be an important way to create more visibility for your private practice, however, you’ll have to balance ethics with digital marketing best practices. Social media can be a powerful tool but isn’t the right fit for every individual therapist or private practice.  Get in touch for an initial free consultation and Brittany will work with to you assess the risks and benefits of using social media to market your practice.