Services
At Build Social, Brittany offers a range of services that empower non-profits, small organizations, and helping professionals to have a robust and sustainable online presence.
Training & Website Maintenance
- Easy to understand website training
- Theme and plugin updates
- Security monitoring
- Automatic backups
Website Development
- Pricing for individual helping professionals
- Pricing for non-profits and small organizations/agencies
- Affordable WordPress website
- Ethical and secure
- Mobile optimized
- SEO optimized
Digital Marketing
- Digital marketing that supports website conversions
- Third Party integration (Kit, Hubspot, etc.)
- Digital marketing strategy development
Mission-oriented
As a small business owner, former non-profit sector employee, and current mental health counselor Brittany Smith of Build Social is passionate about empowering non-profits, small organizations, and helping professionals to have an online presence that reflects their values and is sustainable.
Holistic and Strategic
When it comes to your online presence you have to look at the whole picture. You may not know what you need or where to start. Brittany works in partnership with you to establish an affordable, sustainable, and easy to manage online presence. You can rest assured that in working with Brittany you’ll get an online presence that meets your needs for the long haul.
Client Centered
Just like you and your organization, Brittany is client centered in her work. Crafting an effective and sustainable online presence requires partnership and Brittany does that by working closely with you to build something that you can maintain. She wants you to feel empowered and supported – knowing when you or your staff can solve a problem on your own, and when to seek help based on your budget constraints.
Sustainable and Secure
Non-profits, small organizations, and helping professionals have to think strategically when building an online presence. You and your organization’s digital marketing practices have to be sustainable and secure. Brittany’s process prioritizes your organization’s needs so that you can feel confident in your online presence and put your focus where it needs to be, on delivering on your mission.
Areas of Expertise
- Forums and membership sites
- Complex forms
- Accessibility and WCAG standards
- Resource libraries
- Ethics for helping professionals such as HIPAA
- Donation integration
- Member sign-up and login
- Calendars with sign-up forms and ticketing options
- Third party digital marketing integration to drive conversions (Kit, Mailchimp, Hubspot, etc.)
- Member directories
- E-commerce that’s built sustainably to match organizational capacity
Answers to Your Questions
I’m not sure where to start, can you help me?
There’s a lot that goes into creating an online presence and it can be hard to know where to start! Brittany’s approach is holistic and strategic so that together you can find the best place to start, whether that’s building a website, creating a Facebook page, or starting an email newsletter. Get in touch for a free initial consultation so that we can get you started on the right path.
Do you offer different pricing for organizations vs. individuals such as helping professionals?
Everyone’s budget is different. That’s why Brittany offers different pricing depending on whether you’re an individual, organization, or agency. No matter your budget, get in touch for a free initial consultation and together we’ll find the right services for you that match your budget and is sustainable in the long run.
What do I need in order to build a website?
Running a successful website requires the use of several services including a domain registrar, a hosting provider, and a content management system (i.e. WordPress). Brittany also recommends getting an SSL certificate to give your clients added security. If you already have those things set up great, if not that’s great too! Brittany’s website development services include guiding you through the process of finding the right services, though you are responsible for the cost of a domain name, hosting service, and SSL certificate. All of the websites that Brittany builds are templated WordPress sites using the popular theme Divi, included free of charge. Using a customizable template such as Divi helps your website be both feature rich, unique to you, and affordable.
How long does building a website take?
The process of building a website can take anywhere from one month to six months depending on a variety of factors. In Brittany’s experience the process that can slow down launching a site is your ability to create content and write unique copy for the site. That’s why Brittany works with you to craft copy that is unique and SEO optimized. She’ll send you a list of questions to help you write the best copy for your new site. Brittany’s best advice is to just put pen to paper because anything is better than nothing! Here are some tips to get you started.
What is SEO and how can you help with that?
SEO stands for search engine optimization. It is a powerful marketing tool that allows your site to have increased visibility in organic (non-paid) search results. Most people turn to the internet to find mental health services, so having a site that shows up in local results for popular search terms can have a big impact on your practice or agency. Brittany’s website development services include the use and setup of the popular SEO plugin Yoast so that your website is built on a solid foundation. In addition, Brittany works with you to craft content and copy that is SEO optimized. Ranking well in search results takes time and continued effort so after your site is launched Brittany can continue to work with you or your agency to implement other digital marketing strategies such as blogging, social media marketing, and email marketing to drive traffic to your site and further increase SEO over time.
As a helping professional, what’s required to make a website ethical?
An important aspect of having an ethical website is having a secure website that doesn’t store any confidential information. All of Brittany’s websites are built on a foundation of security and she ensures that no confidential information is being stored or publicly displayed anywhere on your site. Maintaining security on your website means running regular scans, updating your passwords periodically, and keeping all themes and plugins up to date. Brittany offers monthly website maintenance services to help keep your site secure and ethical.
As a helping professional, should I be on social media?
Using digital marketing strategies such as having a presence on social media can be an important way to create more visibility for your private practice, however, you’ll have to balance ethics with digital marketing best practices. Social media can be a powerful tool but isn’t the right fit for every individual therapist or private practice. Get in touch for an initial free consultation and Brittany will work with to you assess the risks and benefits of using social media to market your practice.